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Professional info

ENTERTAINMENT // MARKETING // PUBLIC RELATIONS // EVENTS // PROMOTIONS

 

A creative and versatile professional with a diverse skill set curated by panoply of work experiences in the media, marketing, arts and entertainment industries. An effective communicator, meticulous planner and dedicated leader who has worked extensively with event and entertainment companies/clients within the Australian and United States markets.

 

  • Highly organized, efficient and attentive to detail with a penchant for problem-solving

  • Energetic and motivated with a strong ability to multi-task, positive attitude and great work ethic

  • Well-rounded experience; dynamic ability to learn quickly and easily adapt to any professional environment; willing to take on various roles and lead a team/project

Work experience

Director Entertainment, Event & Marketing - Echo Entertainment Group

​Jupiters Hotel & Casino, Gold Coast

Star Casino, Sydney

Treasury Hotel & Casino, Brisbane

Jupiters Casino, Townsville

December 2009 - February 2014

  • Pitch story ideas and manage artist & event interviews and photo shoots
  • Write and deliver press releases and press kits to media
  • Plan and manage events, conferences, incentives, tradeshows and concerts including individual and group travel, marketing, online registration and promotional activities etc

  • Plan, manage, develop and implement ticketing strategies and box office operations with Ticketmaster platform including Event builds, auctions, fan club sales, presales, sponsorship programs, promotional offers, and VIP packages

  • Development of marketing, PR, sales and promotional business plans for events & entertainment

  • Evaluate, design and implement plans for event and artist execution/performance improvement

  • Prepare and monitor financial operation budgets, forecasts and market rationales

  • Oversee technical management of all event and performance offerings

  • Negotiate and contract events, talent and product at venue with local and international companies, booking agencies, managers, producers, promoters etc

  • Plan and execute team recruitment, development and engagement strategies

  • Formulate and monitor customer service policies and procedures

  • Acquiring and managing event and artist sponsorship and promotional partners

  • Oversee customer service issues, including resolution of difficult issues

Skills

  • Negotiation

  • Project Management

  • Ticketing & Box Office Management                                   

  • Technical Production

  • Digital, Print, Radio & TV Marketing

  • Business Development                   

  • Financial Management                   

  • Venue Management

  • Event Management

  • Promotions

  • Client Services

  • Talent Management

  • Sponsorship 

Event Clients
  • Qantas

  • Canadian Club

  • Fidelity

  • Toyota

  • Renault

  • Nescafe

  • Novartis

  • Allergan

  • Wyeth

  • Octopus Travel

  • British Airways

  • Australian Idol

  • Telstra

  • Traffic Down Under

  • Century 21 Real Estate

  • RP Data

  • Institute of Business Leaders

  • Luigoing Machinery

  • Tourism Victoria

  • The Australia China Business Council

  • Tetrapak

  • Bausch & Lomb

  • Pfizer

General Manager Entertainment & Events - Showcase Entertainment & EventsHQ

​January 2009 - December 2009

  • Pitch story ideas and manage artist & event interviews and photo shoots
  • Write and deliver press releases and press kits to media
  • Negotiate and contract events, talent and product with local and international venues, events, booking agencies, managers, producers, promoters etc

  • Development of marketing, PR, sales and promotional business plans for events, talent, company and clients

  • Establish and maintain relationships with local and international key event and entertainment industry suppliers

  • Prepare and develop event & entertainment requirements for clients

  • Evaluate, design and implement plans for event and artist execution/performance improvement

  • Prepare and monitor financial operation budgets, forecasts and market rationales

  • Oversee technical management of all event and performance offerings

  • Plan and execute team recruitment, development and engagement strategies

  • Design and implementation of event, company and artist brand development and strategies

  • Acquiring and managing event and artist sponsorship and promotional partners

Director of Events & Experiential Marketing - Publicis Mojo

​March 2007 - January 2009

  • Develop, manage and implement experiential marketing strategies creating unique brand experiences that allow interaction with the target and generate measurable actions

  • Develop creative briefs communicating client’s objectives and expectations for internal and external stakeholders;

  • Plan and manage integrated communication solutions, events, conferences, incentives & tradeshows including individual and group travel, marketing, online registration, entertainment and promotional activities etc

  • Research and develop new business lead opportunities, including creative conceptualisation, proposal development, in-person presentations

  • Plan, manage and implement all event estimates for project scope, schedule, and resource requirements ensuring programs are properly budgeted, estimated, and scheduled

  • Acquire and manage event sponsorship and promotional partners

  • Plan and execute team recruitment, development and engagement strategies

  • Design and implement online event management registration program

  • Establish and maintain relationships with local and international key event and entertainment industry suppliers

  • Negotiate and contract event, talent and product with local and international venues, events, booking agencies, managers, producers, promoters etc

Programme Talent Producer & Promotions Manager - Radio 2GB/2CH

​March 2005 - July 2007

  • Manage producers, researchers, etc. to ensure the most appropriate guests are identified and booked for shows.

  • Manage information to producers and assignment desk regarding guests booked and technical requirements (studios, trucks, etc.) needed to get interviews to air.

  • Contribute during breaking news stories and send updates to department on where we stand with guest requests.

  • Developed and maintained professional relationships with celebrities, agents, managers, promoters, producers, athletes and PR people to ensure the best possible cooperation/outcome with booking guests. 

Entertainment Relationships
  • Rihanna

  • Mariah Carey

  • Rod Stewart

  • Kelly Rowland

  • SEAL

  • Snoop Dogg

  • Flo Rida

  • 20th Century Fox

  • Warner Bros

  • Shine America

  • Sony

  • WME

  • CAA

  • APA

  • AEG

  • ROAR

  • ICM

  • Disney

  • Live Nation

  • Vanilla Ice

  • Flo Rida

  • Jabbawockeez

  • X Factor

  • Roc Nation

  • Jay Sean

  • Nick Cannon

  • Village People

  • Boyz II Men

  • Frankie Valli & The Four Seasons

  • Benji Madden

  • Robin Williams

  • Engelbert Humperdinck

  • Macy Gray

  • Smash Mouth

  • ​Michael Bolton

  • Tony Bennett

  • Kings of Leon 
    .........to name a few

 

2010 - present

2010 - present

Artist Relations & Promotions Manager - Sony Music

​December 2002 - March 2005

  • Pitch story ideas and manage artist & event interviews and photo shoots
  • Write and deliver press releases and press kits to media
  • Develop and maintain relationships between the company and the artist. Liaise between company and contracted artists

  • Ensure the artist is satisfied in working for the company.

  • Pamper artists and performs various tasks to ensure the artists know they are valuable assets of the company.

  • Maintain constant communication with the artist, determine and solve possible conflicts or problems between the artist and the company.

  • Coordinate with the various departments of the company, planning promotional events for concerts, tours, or the artist’s upcoming CD releases. Arrange interviews and exposure in TV, Radio & Print.

  • Provide direction and feedback on artist’s performance on stage.

  • Establish a genuine friendship with the artist, while acting as the company’s representative. 

​

Contracts
Music Producer - Australian Idol
2003 - 2009
  • ​Pitch and hire musicians, vocalists, contractors, coaches and other applicable third party music personnel for on-camera

  • Manage activities of singers, musicians and recording personnel including rehearsals, recordings etc

  • Manage budgets, negotiation and scheduling from post-production to pre-production

  • Assist audio engineers in recording and mixing processes

  • Research and pitch music to contestants and negotiate usage contracts with production music libraries, independent artists and labels, and major labels and publishers.

  • Work with third party music contractors on pre-records and scoring sessions to create live and recorded music arrangements

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